With this opening statement Dr. Shailesh Kasande commenced the first session of the Lecture Series: ’Ideation Management’ organised by Investronaut. Investronaut is an incubator that helps startup and early growth businesses become viable in the market place.
A great idea does not necessarily lead to a great value proposition. A value proposition by definition is a promise of value embedded in satisfying customer needs and in your company’s ability to deliver it to the market. We can all have ‘good’ ideas, however, the value proposition needs information and insight from external sources. You cannot discover the value of an idea sitting in a room no matter how smart you are and no matter how experienced you or your teams might be. Value propositions need connection with customers coupled with your company’s delivery mechanisms. Information alone does not create a value proposition.
Taking this a step further, the follow on from ideation through thorough insights, external and internal, clarity on the value proposition and right funding along with a motivated team still is incomplete unless you have the right mentor to guide your through the minefield of your start up journey.
The question one needs to answer is can one traverse this minefield alone?
You need to constantly collect and synthesize information; think tactically and long-term simultaneously. You have so many hats to wear to make your business happen. It can be hard to keep the bigger picture in mind, it can be hard to think big and just know where to go next.
This can be a very lonely journey, and having someone that fully understands what you are going through, is crucial. As an entrepreneur, do you have blind spots that you cannot see?
Will you find yourself in situations where you “don’t know what you don’t know” but you have to stay in motion and make decisions regardless.
Well the long and the short of it is that you can’t expect to assemble the plane alone; that’s where good mentors can help. The correct mentor will:
Help to shape your mindset.
Challenge your ideas and plans
Help you avoid reinventing the wheel
Help you derive insights from varied experiences – learn from other’s failures
Push you to dream bigger
Tell you stories and give encouragement that what you are doing is right & this is very comforting, less lonely
Manage expectations and help you stay focused on your core business
Help you not be afraid of reaching beyond yourself.
Mentor will engage with you at a deeper level – integrate your life goals with the startup
It is no secret - there would be no Sachin Tendulkar if there was no Ramakant Achrekar!!